Sunday, August 11, 2019
The Power of Thinking or Feelings in Crest and Vaseline Advertisements Essay - 3
The Power of Thinking or Feelings in Crest and Vaseline Advertisements - Essay Example Vaseline persuasively uses pathos because of its emphasis on the word ââ¬Å"feel,â⬠so that the audience can ââ¬Å"feelâ⬠its sincerity regarding the benefits of its product, and then it expounds on the scientific backup of these benefits to fully convince the audience that it is the best lotion in the market. The main positioning statement of the ad is ââ¬Å"feels good, does well.â⬠The statement is simple, but its meanings are varied. Vaseline uses the words ââ¬Å"feelâ⬠and ââ¬Å"goodâ⬠to underline emotions. It is stating that its lotion feels good on the skin while providing emotional benefits too. Instead of just stressing its ingredients, it centers on the resulting ââ¬Å"feelings,â⬠which is related to ââ¬Å"goodness.â⬠Another impact of the feelings of goodness is having a good day. When people feel good, they tend to do well in school, work, and home. Feeling good starts the day with happiness and improves quality of life. After the short introduction on what the product makes consumers feel, a longer explanation is below it, where scientific words are added. The long paragraph stresses that the product is the ââ¬Å"next generationâ⬠of Vaseline lotion, which suggests that it is current and not an ââ¬Å"oldâ⬠formula. The words ââ¬Å"pureâ⬠and ââ¬Å"naturalâ⬠make Vaseline a ââ¬Å"naturalâ⬠product, even when it has chemicals too. The main goal is to relate Vaseline with the goodness of ââ¬Å"Nature,â⬠but one that is scientifically tested and perfected. The words ââ¬Å"new formulaâ⬠and ââ¬Å"infuse moisture deep downâ⬠accentuate that the product is the latest tested formula that goes beyond other usual lotions. The ââ¬Å"rich feel and glowing skinâ⬠is a suitable end, since many consumers want their skin feeling smooth and looking young and fresh.o reinforce its sincerity further, another strategy of Vaseline is its ââ¬Å"Money Back Guarantee.â⬠T he ad has a blue stamp, a stamp that symbolizes something assured and permanent.à Ã
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.